How to run a content creator business

Quick answer

An honest look at running a creator business, with practical lessons from HubSpot Marketing and Learn With Shopify, TED talks such as Substack's Hamish McKenzie, and CNBC interviews with Michelle Phan and Lilly Singh. Play all on repeat as a course, A–B loop one storytelling tip, and slow to 0.75× for notes.

Play all on repeat

Videos in this playlist

  1. 1How To Become A Full-Time CONTENT CREATORHow To Become A Full-Time CONTENT CREATORLearn With ShopifyPlay from here Loop
  2. 2Entrepreneurs are now Content Creators - (Here's how to start)Entrepreneurs are now Content Creators - (Here's how to start)HubSpot MarketingPlay from here Loop
  3. 3What YouTube’s CEO Really Thinks About YouTube | The Circuit with Emily ChangWhat YouTube’s CEO Really Thinks About YouTube | The Circuit with Emily ChangBloomberg OriginalsPlay from here Loop
  4. 4Is This the Future of Media? | Substack Cofounder Hamish McKenzie | TEDIs This the Future of Media? | Substack Cofounder Hamish McKenzie | TEDTEDPlay from here Loop
  5. 5How to Start a YouTube Channel for Your Business (2025 Guide)How to Start a YouTube Channel for Your Business (2025 Guide)HubSpot MarketingPlay from here Loop
  6. 6How To Start a YouTube Channel and Grow FASTHow To Start a YouTube Channel and Grow FASTLearn With ShopifyPlay from here Loop
  7. 7How to Start & Grow a Youtube Channel using Evergreen VideosHow to Start & Grow a Youtube Channel using Evergreen VideosHubSpot MarketingPlay from here Loop
  8. 8The Secret to Telling a Great Story — in Less Than 60 Seconds | Jenny Hoyos | TEDThe Secret to Telling a Great Story — in Less Than 60 Seconds | Jenny Hoyos | TEDTEDPlay from here Loop
  9. 9The Simple Secret to Creating Engaging Video Content  | Kim Rittberg | TEDxGreenhouse RoadThe Simple Secret to Creating Engaging Video Content | Kim Rittberg | TEDxGreenhouse RoadTEDx TalksPlay from here Loop
  10. 10EXACTLY How to Edit Videos for YouTube as a Beginner (Full Tutorial)EXACTLY How to Edit Videos for YouTube as a Beginner (Full Tutorial)HubSpot MarketingPlay from here Loop
  11. 11YouTube SEO : NEW Strategies to Get YOUR VIDEOS to Rank #1YouTube SEO : NEW Strategies to Get YOUR VIDEOS to Rank #1HubSpot MarketingPlay from here Loop
  12. 12YouTube Analytics 2024: Must Watch Metrics to Grow YOUR ChannelYouTube Analytics 2024: Must Watch Metrics to Grow YOUR ChannelHubSpot MarketingPlay from here Loop
  13. 13How To Start A Successful PODCAST: The Ultimate Guide For BeginnersHow To Start A Successful PODCAST: The Ultimate Guide For BeginnersLearn With ShopifyPlay from here Loop
  14. 14Don’t Start a PODCAST in 2026 Until You Watch This (9 Tips for Marketers)Don’t Start a PODCAST in 2026 Until You Watch This (9 Tips for Marketers)HubSpot MarketingPlay from here Loop
  15. 15The Latest Ways to Monetize on YouTube!The Latest Ways to Monetize on YouTube!HubSpot MarketingPlay from here Loop
  16. 16Find brands looking for creators | Shopify Collabs for creatorsFind brands looking for creators | Shopify Collabs for creatorsShopifyPlay from here Loop
  17. 17Shopify Collabs for creators explainer video | What is Shopify Collabs?Shopify Collabs for creators explainer video | What is Shopify Collabs?ShopifyPlay from here Loop
  18. 1810 Steps to Create an Online Course That SELLS (Step-by-Step Tutorial)10 Steps to Create an Online Course That SELLS (Step-by-Step Tutorial)Learn With ShopifyPlay from here Loop
  19. 19How to Build the Best Influencer PartnershipsHow to Build the Best Influencer PartnershipsHubSpot MarketingPlay from here Loop
  20. 20Building Influencer Relationships That Actually Work | Field NotesBuilding Influencer Relationships That Actually Work | Field NotesHubSpot MarketingPlay from here Loop
  21. 213 Creator Economy Trends Every Brand Needs to Know in 2026 (HubSpot Report)3 Creator Economy Trends Every Brand Needs to Know in 2026 (HubSpot Report)HubSpot MarketingPlay from here Loop
  22. 22How content creators are being ripped off on social media | Julian Sarafian | TEDxFolsomHow content creators are being ripped off on social media | Julian Sarafian | TEDxFolsomTEDx TalksPlay from here Loop
  23. 23How ‘creating content’ killed my creativity | Jim Caddick aka @Caddicarus  | TEDxNorthern QuarterHow ‘creating content’ killed my creativity | Jim Caddick aka @Caddicarus | TEDxNorthern QuarterTEDx TalksPlay from here Loop
  24. 24YouTuber Michelle Phan On Creating Ipsy | CNBCYouTuber Michelle Phan On Creating Ipsy | CNBCCNBCPlay from here Loop
  25. 25Lilly Singh: Find Happiness And You'll Find Success | How I Made It | CNBC Make It.Lilly Singh: Find Happiness And You'll Find Success | How I Made It | CNBC Make It.CNBCPlay from here Loop
  26. 26Grace Helbig On Creating Content And Staying Relevant | How It Made It | CNBC Make It.Grace Helbig On Creating Content And Staying Relevant | How It Made It | CNBC Make It.CNBCPlay from here Loop
  27. 27Online education thrives in the creator economyOnline education thrives in the creator economyStripePlay from here Loop
  28. 28Creature presentation: How 3D fantasy worlds became a full-time jobCreature presentation: How 3D fantasy worlds became a full-time jobStripePlay from here Loop
  29. 29How creators are changing the way people build businessesHow creators are changing the way people build businessesShopifyPlay from here Loop

How does a content creator business make money?

Creators earn from several sources: platform revenue sharing, brand sponsorships, affiliate links, memberships and subscriptions, digital products like courses, and merchandise. Most build an audience first and add income streams slowly. Earnings vary widely, and many creators keep another job while they grow.

What should a new creator learn first?

Learn to make content people actually want: clear topics, good storytelling and simple editing. Then learn your platform's analytics and search basics. Treat sponsorships and products as a business, with contracts and records. Disclosure rules for paid promotion and tax rules differ by country, so check local requirements.

Frequently asked questions

How can RepeatWatch help me learn from these videos?

Loop a short section with an A–B loop to study how a creator structures a hook or a story, then try it in your own work. Save chapters of long interviews with keys 1–9, and speed up to 1.25–2× when reviewing.

Is becoming a creator a reliable way to earn money?

Not for everyone. Results depend on your niche, consistency, audience and luck, and platforms change their rules. The TEDx talks here also cover burnout and creators losing credit for their work, so you get a balanced picture before you commit.

Are these videos legal, tax or financial advice?

No. They are general educational videos. For sponsorship contracts, copyright, disclosure rules, tax registration or business structure, check your local regulations and speak to a qualified adviser.