How to start and run a restaurant

Quick answer

A free restaurant course in one playlist: what a restaurant costs, how to plan one, licences and food hygiene, then menus, food cost, staff and real owners' stories. It draws on Toast, Square, TouchBistro and the UK Food Standards Agency. Press Play all on repeat to work through it, or A–B loop one worked example.

Play all on repeat

Videos in this playlist

  1. 1How to Start a Restaurant That Actually SucceedsHow to Start a Restaurant That Actually SucceedsUniversity of La Verne SBDCPlay from here Loop
  2. 2How Much Does It Cost to Open a Restaurant? (Full Cost Breakdown)How Much Does It Cost to Open a Restaurant? (Full Cost Breakdown)SquarePlay from here Loop
  3. 33 Most Common Mistakes When Opening a Restaurant3 Most Common Mistakes When Opening a RestaurantTouchBistroPlay from here Loop
  4. 412 Restaurant Ideas to Inspire Your Concept12 Restaurant Ideas to Inspire Your ConceptSquarePlay from here Loop
  5. 510 Essential Steps to Opening a Restaurant10 Essential Steps to Opening a RestaurantToast, Inc.Play from here Loop
  6. 6How to Write a Winning Restaurant Business PlanHow to Write a Winning Restaurant Business PlanToast, Inc.Play from here Loop
  7. 7How to Write a Restaurant Business Plan (Step-by-Step Guide)How to Write a Restaurant Business Plan (Step-by-Step Guide)SquarePlay from here Loop
  8. 8How to Do Market Research to Keep Your Restaurant CompetitiveHow to Do Market Research to Keep Your Restaurant CompetitiveTouchBistroPlay from here Loop
  9. 9Restaurant Equipment Checklist | Essential Items You Need to OpenRestaurant Equipment Checklist | Essential Items You Need to OpenSquarePlay from here Loop
  10. 10Licenses and Permits For Your Small BusinessLicenses and Permits For Your Small BusinessUniversity of La Verne SBDCPlay from here Loop
  11. 11FSA Explains: Registering a food businessFSA Explains: Registering a food businessFoodStandardsAgencyPlay from here Loop
  12. 12Preparing for your food hygiene inspectionPreparing for your food hygiene inspectionFoodStandardsAgencyPlay from here Loop
  13. 13FSA Explains: Food hygiene rating scheme in EnglandFSA Explains: Food hygiene rating scheme in EnglandFoodStandardsAgencyPlay from here Loop
  14. 144 Ways to Lose Your Restaurant Liquor License4 Ways to Lose Your Restaurant Liquor LicenseTouchBistroPlay from here Loop
  15. 15How to Open a Pizza ShopHow to Open a Pizza ShopToast, Inc.Play from here Loop
  16. 16Are Ghost Kitchens and Virtual Restaurants the Same?Are Ghost Kitchens and Virtual Restaurants the Same?Toast, Inc.Play from here Loop
  17. 17How to Make Sense of Your Restaurant P&L StatementHow to Make Sense of Your Restaurant P&L StatementTouchBistroPlay from here Loop
  18. 18Menu Matrix Explained: Engineer Your Restaurant's Menu for SuccessMenu Matrix Explained: Engineer Your Restaurant's Menu for SuccessToast, Inc.Play from here Loop
  19. 193 Ways to Make More Money with Menu Design3 Ways to Make More Money with Menu DesignTouchBistroPlay from here Loop
  20. 20Restaurant Inventory Management: How to Calculate & Use PAR Levels to Reduce Food WasteRestaurant Inventory Management: How to Calculate & Use PAR Levels to Reduce Food WasteToast, Inc.Play from here Loop
  21. 21How to Manage Your Restaurant Back of House (Kitchen, Staff & Tools)How to Manage Your Restaurant Back of House (Kitchen, Staff & Tools)SquarePlay from here Loop
  22. 22How to Manage Your Restaurant Front of House (Staff, Tools, & Service)How to Manage Your Restaurant Front of House (Staff, Tools, & Service)SquarePlay from here Loop
  23. 23How To Keep Restaurant Labor Costs Under ControlHow To Keep Restaurant Labor Costs Under ControlTouchBistroPlay from here Loop
  24. 24Restaurant SOPs Are the Key to Ending ChaosRestaurant SOPs Are the Key to Ending ChaosToast, Inc.Play from here Loop
  25. 25Ch. 1: Attract Great Staff | Complete Guide To: Restaurant StaffingCh. 1: Attract Great Staff | Complete Guide To: Restaurant StaffingToast, Inc.Play from here Loop
  26. 266 Simple Restaurant Marketing Tricks That Actually Work6 Simple Restaurant Marketing Tricks That Actually WorkToast, Inc.Play from here Loop
  27. 27Dealing with Difficult Restaurant GuestsDealing with Difficult Restaurant GuestsToast, Inc.Play from here Loop
  28. 28Why Every Restaurant Needs Allergy Alert CardsWhy Every Restaurant Needs Allergy Alert CardsToast, Inc.Play from here Loop
  29. 29Ch. 6: First-Party vs. Third-Party | Complete Guide To: Online Ordering & DeliveryCh. 6: First-Party vs. Third-Party | Complete Guide To: Online Ordering & DeliveryToast, Inc.Play from here Loop
  30. 30This Chinese Restaurant Chain Built Its $9B Empire off Customer Service | WSJ The Economics OfThis Chinese Restaurant Chain Built Its $9B Empire off Customer Service | WSJ The Economics OfThe Wall Street JournalPlay from here Loop
  31. 31Why So Many TGI Friday Restaurants Are Closing | WSJ What Went WrongWhy So Many TGI Friday Restaurants Are Closing | WSJ What Went WrongThe Wall Street JournalPlay from here Loop
  32. 32Why Is McDonald's Struggling In The Philippines? JollibeeWhy Is McDonald's Struggling In The Philippines? JollibeeCNBCPlay from here Loop
  33. 33How Cava's Bet On The Chipotle Model Is Paying OffHow Cava's Bet On The Chipotle Model Is Paying OffCNBCPlay from here Loop
  34. 34How this family business retains staff: Sombrero Mexican Food [Family Style S1 E5]How this family business retains staff: Sombrero Mexican Food [Family Style S1 E5]Toast, Inc.Play from here Loop
  35. 35Irv's Burgers: Hollywood's iconic Route 66 burger stand modernized [Family Style S1 E4]Irv's Burgers: Hollywood's iconic Route 66 burger stand modernized [Family Style S1 E4]Toast, Inc.Play from here Loop
  36. 36Guy Raz x Square | The Way Up: Nixta TaqueriaGuy Raz x Square | The Way Up: Nixta TaqueriaSquarePlay from here Loop
  37. 37Guy Raz x Square | The Way Up: Charles Pan-Fried ChickenGuy Raz x Square | The Way Up: Charles Pan-Fried ChickenSquarePlay from here Loop
  38. 38Square UK | Open Door | A Day in The Life of an Independent Hospitality OwnerSquare UK | Open Door | A Day in The Life of an Independent Hospitality OwnerSquare UKPlay from here Loop
  39. 39How Chef Matt Bernero Runs an Iconic British Steakhouse in New York City — Clocking InHow Chef Matt Bernero Runs an Iconic British Steakhouse in New York City — Clocking InEaterPlay from here Loop
  40. 40He Runs 66 Pizza Restaurants. His Biggest Challenge? ConsistencyHe Runs 66 Pizza Restaurants. His Biggest Challenge? ConsistencyEntrepreneurPlay from here Loop
  41. 41SCORE Success Stories: La Divina Italian CafeSCORE Success Stories: La Divina Italian CafeSCORE MentorsPlay from here Loop

How does a restaurant make money?

A restaurant earns from food and drink sales, plus catering, delivery and gift cards. Profit is what is left after food cost, labour, rent and other overheads, so many owners start by learning to read a P&L statement, price each dish from its ingredient cost and control waste.

How do I use RepeatWatch to study these lessons?

Set an A–B loop on one explanation, such as how the menu matrix sorts dishes or how a P&L adds up, and replay it until it makes sense. Slow to 0.75× to take notes, speed up to 1.5× for a review, and save the chapters of a long lesson to keys 1–9.

Frequently asked questions

What licences does a restaurant need?

It depends on your country and city. Most places require food business registration, hygiene or health inspections, a business licence, and a separate licence to sell alcohol. The videos show UK and US examples, so check the exact rules with your local council or health authority before you sign a lease.

Is this legal, tax or financial advice?

No. These videos are educational. Rules, licences and taxes differ by country and change over time, so treat them as a starting point and confirm the details with your local authority, an accountant or a lawyer before you commit money.

Who made these videos?

They come from restaurant software companies teaching owners (Toast, Square, TouchBistro), the UK Food Standards Agency, a US Small Business Development Center, SCORE, and business journalism from WSJ, CNBC, Eater and Entrepreneur. We left out income-flex and course-selling videos.