How to start a SaaS business

33 videos · Checked and refreshed daily

Quick answer

A free course on software businesses, from HubSpot's "What Is SaaS" and Y Combinator's Startup School lectures on business models, pricing and first customers to Stripe's lessons on subscriptions and billing. Play all on repeat as a course, A–B loop one pricing explanation, and watch lectures at 1.25–2× when reviewing.

Play all on repeat

Videos in this playlist

  1. 1What Is SaaS And How To Use It For Your BusinessWhat Is SaaS And How To Use It For Your BusinessHubSpot MarketingPlay from here Loop
  2. 2Startup Business Models and Pricing | Startup SchoolStartup Business Models and Pricing | Startup SchoolY CombinatorPlay from here Loop
  3. 3Should You Start A Startup? | Startup SchoolShould You Start A Startup? | Startup SchoolY CombinatorPlay from here Loop
  4. 4How to Get and Evaluate Startup Ideas | Startup SchoolHow to Get and Evaluate Startup Ideas | Startup SchoolY CombinatorPlay from here Loop
  5. 5How To Talk To Users | Startup SchoolHow To Talk To Users | Startup SchoolY CombinatorPlay from here Loop
  6. 6How to Build An MVP | Startup SchoolHow to Build An MVP | Startup SchoolY CombinatorPlay from here Loop
  7. 7The Best Way To Launch Your Startup | Startup SchoolThe Best Way To Launch Your Startup | Startup SchoolY CombinatorPlay from here Loop
  8. 8How to Get Your First Customers | Startup SchoolHow to Get Your First Customers | Startup SchoolY CombinatorPlay from here Loop
  9. 9How to Get Your First 10 CustomersHow to Get Your First 10 CustomersY CombinatorPlay from here Loop
  10. 10How To Price For B2B | Startup SchoolHow To Price For B2B | Startup SchoolY CombinatorPlay from here Loop
  11. 11Kevin Hale - Startup Pricing 101Kevin Hale - Startup Pricing 101Y CombinatorPlay from here Loop
  12. 12Billing 101: Launch subscriptions and invoicesBilling 101: Launch subscriptions and invoicesStripePlay from here Loop
  13. 13Launch usage-based pricing with Stripe BillingLaunch usage-based pricing with Stripe BillingStripePlay from here Loop
  14. 14No-code: Get and retain subscribersNo-code: Get and retain subscribersStripePlay from here Loop
  15. 15Automate tax for your businessAutomate tax for your businessStripePlay from here Loop
  16. 16The Sales Playbook For Founders | Startup SchoolThe Sales Playbook For Founders | Startup SchoolY CombinatorPlay from here Loop
  17. 17How To Convert Customers With Cold Emails | Startup SchoolHow To Convert Customers With Cold Emails | Startup SchoolY CombinatorPlay from here Loop
  18. 18Enterprise Sales | Startup SchoolEnterprise Sales | Startup SchoolY CombinatorPlay from here Loop
  19. 19B2B Startup Metrics | Startup SchoolB2B Startup Metrics | Startup SchoolY CombinatorPlay from here Loop
  20. 20Setting KPIs and Goals | Startup SchoolSetting KPIs and Goals | Startup SchoolY CombinatorPlay from here Loop
  21. 21How To Keep Your Users | Startup SchoolHow To Keep Your Users | Startup SchoolY CombinatorPlay from here Loop
  22. 22Turning Your Users Into Paying CustomersTurning Your Users Into Paying CustomersY CombinatorPlay from here Loop
  23. 23How To Earn Customers For LifeHow To Earn Customers For LifeY CombinatorPlay from here Loop
  24. 24David Rusenko - How To Find Product Market FitDavid Rusenko - How To Find Product Market FitY CombinatorPlay from here Loop
  25. 25Starting A Company? The Key Terms You Should Know | Startup SchoolStarting A Company? The Key Terms You Should Know | Startup SchoolY CombinatorPlay from here Loop
  26. 26How Startup Fundraising Works | Startup SchoolHow Startup Fundraising Works | Startup SchoolY CombinatorPlay from here Loop
  27. 27Co-Founder Equity Mistakes to Avoid | Startup SchoolCo-Founder Equity Mistakes to Avoid | Startup SchoolY CombinatorPlay from here Loop
  28. 28How do I find my first customer?How do I find my first customer?StripePlay from here Loop
  29. 29Am I building the right product?Am I building the right product?StripePlay from here Loop
  30. 30How do I become ramen profitable?How do I become ramen profitable?StripePlay from here Loop
  31. 31What if I fail?What if I fail?StripePlay from here Loop
  32. 3250 Founders Share How They Got Their First Customers50 Founders Share How They Got Their First CustomersY CombinatorPlay from here Loop
  33. 33Turning ideas into reality with FigmaTurning ideas into reality with FigmaStripePlay from here Loop

What is a SaaS business and how does it make money?

SaaS means software as a service: customers use the software online and pay a recurring subscription, often monthly or yearly, or pay by usage. Revenue grows when you add customers and keep existing ones. That is why SaaS founders watch churn, customer acquisition cost and recurring revenue closely.

What should I learn first before building software?

Start by talking to potential users and confirming a real problem, then build the smallest product that solves it. Learn pricing and how to win your first customers early. Data protection, payment and tax rules for selling software differ by country, so check what applies to you.

Frequently asked questions

How can RepeatWatch help me study these lectures?

Set an A–B loop on one slide, such as a pricing or metrics example, and replay it while you apply it to your own product. Save chapters of hour-long Startup School lectures with keys 1–9, and slow to 0.75× for dense sections.

Do I need to be a programmer to start a SaaS business?

Not necessarily. Many founders partner with a technical co-founder, hire developers or start with no-code tools. You still need to understand your customers, pricing and sales, which is what most of these lectures cover.

Are these videos legal, tax or financial advice?

No. They are general educational videos about building software companies. For company formation, equity, fundraising terms, data protection or tax on digital services, check local rules and speak to a qualified adviser.