Sales skills for founders and small businesses

Quick answer

This playlist teaches selling for people who never trained in sales. Y Combinator covers finding first customers, cold emails and pricing, HubSpot and Xero show calls, proposals and quotes, and HBR and Stanford GSB teach persuasion and negotiation. Play all on repeat, or A–B loop a script and practise it out loud until it feels natural.

Play all on repeat

Videos in this playlist

  1. 1The Sales Playbook For Founders | Startup SchoolThe Sales Playbook For Founders | Startup SchoolY CombinatorPlay from here Loop
  2. 2What behaviors make a good salespersonWhat behaviors make a good salespersonSCORE MentorsPlay from here Loop
  3. 3How to Get Your First Customers | Startup SchoolHow to Get Your First Customers | Startup SchoolY CombinatorPlay from here Loop
  4. 4How to Get Your First 10 CustomersHow to Get Your First 10 CustomersY CombinatorPlay from here Loop
  5. 5How to Sell by Tyler BosmenyHow to Sell by Tyler BosmenyY CombinatorPlay from here Loop
  6. 6The Explainer: Don’t Just Sell Stuff — Satisfy NeedsThe Explainer: Don’t Just Sell Stuff — Satisfy NeedsHarvard Business ReviewPlay from here Loop
  7. 7Session 1, Part 2: Market Identification and Sales: Finding Your CustomerSession 1, Part 2: Market Identification and Sales: Finding Your CustomerMIT OpenCourseWarePlay from here Loop
  8. 8How To Convert Customers With Cold Emails | Startup SchoolHow To Convert Customers With Cold Emails | Startup SchoolY CombinatorPlay from here Loop
  9. 9Why You're Getting Zero Replies To Your Cold EmailsWhy You're Getting Zero Replies To Your Cold EmailsY CombinatorPlay from here Loop
  10. 10Cold calling techniques that really workCold calling techniques that really workHubSpot MarketingPlay from here Loop
  11. 11How to cold call: 5 effective cold calling tips that work | ZendeskHow to cold call: 5 effective cold calling tips that work | ZendeskZendeskPlay from here Loop
  12. 12How to Generate Leads Without Being AnnoyingHow to Generate Leads Without Being AnnoyingEntrepreneurPlay from here Loop
  13. 13How to Network Like a Pro. (Business Networking )How to Network Like a Pro. (Business Networking )HubSpot MarketingPlay from here Loop
  14. 14What are the Best Remote Sales Skills for RepsWhat are the Best Remote Sales Skills for RepsHubSpot MarketingPlay from here Loop
  15. 15Enterprise Sales | Startup SchoolEnterprise Sales | Startup SchoolY CombinatorPlay from here Loop
  16. 16How To Price For B2B | Startup SchoolHow To Price For B2B | Startup SchoolY CombinatorPlay from here Loop
  17. 17Pricing strategies for small business owners - step by step guide for businessesPricing strategies for small business owners - step by step guide for businessesIntuit QuickBooksPlay from here Loop
  18. 18How to Price Your ProductHow to Price Your ProductXero Accounting SoftwarePlay from here Loop
  19. 19How to write a quote for a job | Small Business Guides | XeroHow to write a quote for a job | Small Business Guides | XeroXero Accounting SoftwarePlay from here Loop
  20. 20How to Write a Business Proposal Step-by-Step with FREE TemplateHow to Write a Business Proposal Step-by-Step with FREE TemplateHubSpot MarketingPlay from here Loop
  21. 21Cross-Sell vs Upsell: what's the difference?Cross-Sell vs Upsell: what's the difference?Intuit MailchimpPlay from here Loop
  22. 22Let’s Talk Business: Shifting to Social Selling with Dina RosenbergLet’s Talk Business: Shifting to Social Selling with Dina RosenbergSquarePlay from here Loop
  23. 23The Art of Persuasion Hasn’t Changed in 2,000 YearsThe Art of Persuasion Hasn’t Changed in 2,000 YearsHarvard Business ReviewPlay from here Loop
  24. 24How to Get People to Listen to You | The Harvard Business Review GuideHow to Get People to Listen to You | The Harvard Business Review GuideHarvard Business ReviewPlay from here Loop
  25. 25Sell Your Ideas the Steve Jobs WaySell Your Ideas the Steve Jobs WayStanford Graduate School of BusinessPlay from here Loop
  26. 2680. Magic Words: Change What You Say to Inspire and Influence Others80. Magic Words: Change What You Say to Inspire and Influence OthersStanford Graduate School of BusinessPlay from here Loop
  27. 27Carmine Gallo: Three Secrets All Inspiring Messages ShareCarmine Gallo: Three Secrets All Inspiring Messages ShareStanford Graduate School of BusinessPlay from here Loop
  28. 28Margaret Neale: Negotiation: Getting What You WantMargaret Neale: Negotiation: Getting What You WantStanford Graduate School of BusinessPlay from here Loop
  29. 29Conducting Effective NegotiationsConducting Effective NegotiationsStanford Graduate School of BusinessPlay from here Loop
  30. 30Session 4, Part 2: Negotiation SkillsSession 4, Part 2: Negotiation SkillsMIT OpenCourseWarePlay from here Loop
  31. 313 steps to getting what you want in a negotiation | Ruchi Sinha | TED Business3 steps to getting what you want in a negotiation | Ruchi Sinha | TED BusinessTED PodcastsPlay from here Loop
  32. 32What I Learned from 100 Days of Rejection | Jia Jiang | TEDWhat I Learned from 100 Days of Rejection | Jia Jiang | TEDTEDPlay from here Loop

What does good selling look like for a small business?

Good selling is mostly listening. You find people with a real problem, ask questions, explain clearly how you help, agree a fair price and follow up. It is a skill anyone can practise, and owners usually make the first sales themselves before hiring anyone to sell.

How do I practise sales with RepeatWatch?

A–B loop one script, a cold-call opening or a negotiation example, and say it along with the speaker until you can do it without the video. Slow it to 0.75× to catch the exact words, and save the best examples on keys 1–9 for a quick refresher before calls.

Frequently asked questions

I am shy. Can I still learn to sell?

Yes. Several speakers here describe themselves as reluctant salespeople. Practise with friends, prepare questions in advance and focus on understanding the customer rather than pushing. Jia Jiang's talk on rejection shows how practice makes hearing no easier.

Are cold calls and emails allowed everywhere?

No. Rules on unsolicited calls, emails and messages differ by country, especially for selling to consumers. Check local regulations and respect opt-out requests before contacting people who have not asked to hear from you.

Is this legal, tax or financial advice?

No. These videos are educational and come from the channels that published them. They are not legal, tax or financial advice for your situation. Check contracts, pricing terms and consumer law where you sell before you close deals.