Customer service skills for small business

Quick answer

This playlist shows how small businesses turn good service into loyal customers. TED and TEDx speakers such as Will Guidara explain hospitality, Zendesk covers core service skills, HBR teaches listening and difficult conversations, and Square and Google show loyalty and reviews. Play all on repeat for your team, or A–B loop one tip to discuss in a meeting.

Play all on repeat

Videos in this playlist

  1. 1The secret to great customer service | Michele Marshall | TEDxStGeorgeThe secret to great customer service | Michele Marshall | TEDxStGeorgeTEDx TalksPlay from here Loop
  2. 28 essential customer service skills to improve the customer experience l Zendesk8 essential customer service skills to improve the customer experience l ZendeskZendeskPlay from here Loop
  3. 3What is customer experience? How to use AI (and more!) to boost customer loyalty | ZendeskWhat is customer experience? How to use AI (and more!) to boost customer loyalty | ZendeskZendeskPlay from here Loop
  4. 4The secret ingredients of great hospitality | Will Guidara | TED BusinessThe secret ingredients of great hospitality | Will Guidara | TED BusinessTED PodcastsPlay from here Loop
  5. 5Service Isn't Same As Hospitality | Anna Dolce Dolce | TEDxBendService Isn't Same As Hospitality | Anna Dolce Dolce | TEDxBendTEDx TalksPlay from here Loop
  6. 6I Was Seduced By Exceptional Customer Service | John Boccuzzi, Jr. | TEDxBryantUI Was Seduced By Exceptional Customer Service | John Boccuzzi, Jr. | TEDxBryantUTEDx TalksPlay from here Loop
  7. 7Popsicle Moments: Finding A New Flavor of Customer Service | Darren Ross | TEDxSantaBarbaraPopsicle Moments: Finding A New Flavor of Customer Service | Darren Ross | TEDxSantaBarbaraTEDx TalksPlay from here Loop
  8. 8A Defining Time for Human Connection in Customer Service | Salena Scardina | TEDxFortWayneA Defining Time for Human Connection in Customer Service | Salena Scardina | TEDxFortWayneTEDx TalksPlay from here Loop
  9. 9Customer Experience | Yassmin Shahin | TEDxPSUTCustomer Experience | Yassmin Shahin | TEDxPSUTTEDx TalksPlay from here Loop
  10. 10Earvin "Magic" Johnson: Understand Your Customers and Over-DeliverEarvin "Magic" Johnson: Understand Your Customers and Over-DeliverStanford Graduate School of BusinessPlay from here Loop
  11. 11Brian Chesky, Co-Founder and CEO of Airbnb: Designing a 10-star ExperienceBrian Chesky, Co-Founder and CEO of Airbnb: Designing a 10-star ExperienceStanford Graduate School of BusinessPlay from here Loop
  12. 12Zappos' Hsieh: Building a Formidable BrandZappos' Hsieh: Building a Formidable BrandStanford Graduate School of BusinessPlay from here Loop
  13. 13The Art of Active Listening | The Harvard Business Review GuideThe Art of Active Listening | The Harvard Business Review GuideHarvard Business ReviewPlay from here Loop
  14. 145 ways to listen better | Julian Treasure | TED5 ways to listen better | Julian Treasure | TEDTEDPlay from here Loop
  15. 15Celeste Headlee: 10 ways to have a better conversation | TEDCeleste Headlee: 10 ways to have a better conversation | TEDTEDPlay from here Loop
  16. 16How to Control Your Emotions During a Difficult Conversation: The Harvard Business Review GuideHow to Control Your Emotions During a Difficult Conversation: The Harvard Business Review GuideHarvard Business ReviewPlay from here Loop
  17. 17Difficult People: What to Do When All Else Fails / The Harvard Business Review GuideDifficult People: What to Do When All Else Fails / The Harvard Business Review GuideHarvard Business ReviewPlay from here Loop
  18. 18How To Make An Effective Customer Journey Map In 1 Hour (FREE Templates)How To Make An Effective Customer Journey Map In 1 Hour (FREE Templates)HubSpot MarketingPlay from here Loop
  19. 19How to read and reply to reviews on GoogleHow to read and reply to reviews on GoogleGoogle Business ProfilePlay from here Loop
  20. 20Get reviews on GoogleGet reviews on GoogleGoogle Business ProfilePlay from here Loop
  21. 21Getting Started with Square LoyaltyGetting Started with Square LoyaltySquarePlay from here Loop
  22. 22How to Build Restaurant Loyalty with DataHow to Build Restaurant Loyalty with DataSquarePlay from here Loop
  23. 23How to Manage Your Restaurant Front of House (Staff, Tools, & Service)How to Manage Your Restaurant Front of House (Staff, Tools, & Service)SquarePlay from here Loop
  24. 24How To Keep Your Users | Startup SchoolHow To Keep Your Users | Startup SchoolY CombinatorPlay from here Loop
  25. 25Cross-Sell vs Upsell: what's the difference?Cross-Sell vs Upsell: what's the difference?Intuit MailchimpPlay from here Loop
  26. 26What is quality assurance and why is it important for customer service? | ZendeskWhat is quality assurance and why is it important for customer service? | ZendeskZendeskPlay from here Loop
  27. 27DoorDash CEO: Customer Obsession, Surviving Startup Death & Creating A New MarketDoorDash CEO: Customer Obsession, Surviving Startup Death & Creating A New MarketY CombinatorPlay from here Loop
  28. 28Founder Group Chat: How to Find and Keep Customers | Inc.Founder Group Chat: How to Find and Keep Customers | Inc.Inc.Play from here Loop
  29. 29Zendesk Tales of Customer Service, featuring DrizlyZendesk Tales of Customer Service, featuring DrizlyZendeskPlay from here Loop

Why does customer service matter so much for a small business?

Small businesses rarely win on price alone. Friendly, fast and fair service brings people back, earns good reviews and word of mouth, and turns a complaint into a second chance. Many owners find that keeping an existing customer costs less effort than finding a new one.

How can I use RepeatWatch to train my team?

Play the list on repeat in a break room or training session, or pick one video for each weekly meeting. A–B loop a short example, such as how to reply to a bad review, and role-play it. Save key moments on keys 1–9 so new staff can jump straight to them.

Frequently asked questions

How should I answer a bad review?

Reply politely and quickly, thank the customer, avoid arguing in public and offer to fix the problem privately. Google Business Profile's videos show how to read and reply to reviews, and the HBR videos help with staying calm in a difficult conversation.

Do refunds and complaints follow legal rules?

Often, yes. Consumer protection laws set rules on refunds, returns, warranties and complaints, and they differ by country and industry. Check local regulations so your service policy meets the legal minimum before you add extras.

Is this legal, tax or financial advice?

No. These videos are educational and come from the channels that published them. They are not legal, tax or financial advice for your situation. Check consumer protection law where you trade when setting refund and complaint policies.