How to sell on Amazon, step by step

Videos in this playlist

1. 1Sell in the Amazon store: 5-minute overview for beginnersAmazon Seller UniversityPlay from here Loop
2. 2How to sell on Amazon for beginners (step-by-step tutorial)Amazon Seller UniversityPlay from here Loop
3. 3Intro to the New Seller GuideAmazon Seller UniversityPlay from here Loop
4. 4Compare Amazon's Professional and Individual selling plansAmazon Seller UniversityPlay from here Loop
5. 5Complete your identity verification as an Amazon sellerAmazon Seller UniversityPlay from here Loop
6. 6Complete your Amazon self service tax interviewAmazon Seller UniversityPlay from here Loop
7. 7Get to know Amazon Seller CentralAmazon Seller UniversityPlay from here Loop
8. 8Overview of Amazon selling policiesAmazon Seller UniversityPlay from here Loop
9. 9Intro to Amazon product restrictions, categories and conditionsAmazon Seller UniversityPlay from here Loop
10. 10Apply to sell a product, category, or brand in the Amazon storeAmazon Seller UniversityPlay from here Loop
11. 11Intro to listing products in the Amazon storeAmazon Seller UniversityPlay from here Loop
12. 12When to Match to an Existing Listing or Create your Own Listing on Amazon Seller CentralAmazon Seller UniversityPlay from here Loop
13. 13Intro to pricing products in the Amazon storeAmazon Seller UniversityPlay from here Loop
14. 14Understand your Amazon selling feesAmazon Seller UniversityPlay from here Loop
15. 15Estimate net proceeds with the Revenue CalculatorAmazon Seller UniversityPlay from here Loop
16. 16Which Amazon fulfillment method is right for me?Amazon Seller UniversityPlay from here Loop
17. 17How Amazon FBA WorksAmazon Seller UniversityPlay from here Loop
18. 18How to get started with Amazon FBAAmazon Seller UniversityPlay from here Loop
19. 19Intro to Amazon's Fulfillment by MerchantAmazon Seller UniversityPlay from here Loop
20. 20Understanding and editing Amazon shipping settingsAmazon Seller UniversityPlay from here Loop
21. 21Introduction to Amazon Brand RegistryAmazon Seller UniversityPlay from here Loop
22. 22Intro to A+ ContentAmazon Seller UniversityPlay from here Loop
23. 23Order Defect Rate (ODR) overviewAmazon Seller UniversityPlay from here Loop
24. 24How to reduce A-to-z Guarantee Claims & returnsAmazon Seller UniversityPlay from here Loop
25. 25Comply with Amazon’s Intellectual Property policyAmazon Seller UniversityPlay from here Loop
26. 26Intro to product safety and complianceAmazon Seller UniversityPlay from here Loop
27. 27How to get an Amazon payment reportAmazon Seller UniversityPlay from here Loop
28. 28Amazon Global Selling - Sell Internationally - Introduction to International SellingAmazon Seller UniversityPlay from here Loop
29. 29First-Time Amazon Seller Tips: How to Prioritize Your Business for Success | Amazon Seller InsightsAmazon Seller UniversityPlay from here Loop
30. 30What I'd tell every new Amazon seller | Amazon Seller InsightsAmazon Seller UniversityPlay from here Loop
31. 31How to Sell Globally Without Costly Mistakes (Lessons Learned) | Amazon Seller InsightsAmazon Seller UniversityPlay from here Loop
32. 32Amazon Sales Dropping? 6-Step Checklist to Diagnose & Fix Sales Dips Fast | Amazon Seller InsightsAmazon Seller UniversityPlay from here Loop
33. 33Amazon Accelerate 2025: From Garage to Global: KiwiCo’s Journey to 50 Million Boxes ShippedAmazon Seller UniversityPlay from here Loop
34. 34Amazon Accelerate 2025: Going Global: From Strategy to Scale with SMB FoundersAmazon Seller UniversityPlay from here Loop

How does selling on Amazon work?

You list products in the Amazon store as a third-party seller and pay a selling plan fee plus referral fees on each sale. You either ship orders yourself or send stock to Amazon's warehouses with Fulfillment by Amazon, which charges fulfilment and storage fees. Your profit is what remains after product cost, fees and advertising.

What should a new Amazon seller learn first?

Learn the selling plans, fees and product restrictions before you buy any stock, then how to create a listing and choose a fulfilment method. Many sellers estimate costs with the Revenue Calculator first. Each Amazon marketplace has its own rules, and taxes and import duties depend on your country.