How to open and run a coffee shop

Quick answer

This playlist teaches how a coffee shop works, from Square's opening-cost guide and Toast's nine steps to pricing a drink, then case studies from WSJ and CNBC and owners filmed by Square and the Specialty Coffee Association. Press Play all on repeat to study it like a course, or A–B loop one pricing example.

Play all on repeat

Videos in this playlist

  1. 1How Much Does It Cost To Open a Cafe?How Much Does It Cost To Open a Cafe?SquarePlay from here Loop
  2. 2How to Open a Coffee Shop in Nine StepsHow to Open a Coffee Shop in Nine StepsToast, Inc.Play from here Loop
  3. 3Writing a Successful Coffee Shop Business PlanWriting a Successful Coffee Shop Business PlanToast, Inc.Play from here Loop
  4. 4How to Price Coffee Drinks: An Owner's Guide to Margins and ProfitHow to Price Coffee Drinks: An Owner's Guide to Margins and ProfitSquarePlay from here Loop
  5. 5Why is a cup of coffee so expensive?Why is a cup of coffee so expensive?James HoffmannPlay from here Loop
  6. 6The Coffee Price Crisis in 10 MinutesThe Coffee Price Crisis in 10 MinutesSpecialty Coffee AssociationPlay from here Loop
  7. 7FSA Explains: Registering a food businessFSA Explains: Registering a food businessFoodStandardsAgencyPlay from here Loop
  8. 8Preparing for your food hygiene inspectionPreparing for your food hygiene inspectionFoodStandardsAgencyPlay from here Loop
  9. 9Roundtable Episode #1: A Conversation with Independent Café OwnersRoundtable Episode #1: A Conversation with Independent Café OwnersSpecialty Coffee AssociationPlay from here Loop
  10. 10Why Starbucks Operates Like a Bank | WSJ The Economics OfWhy Starbucks Operates Like a Bank | WSJ The Economics OfThe Wall Street JournalPlay from here Loop
  11. 11Why Dunkin’ Donuts Is Now Just Dunkin’ | WSJ The Economics OfWhy Dunkin’ Donuts Is Now Just Dunkin’ | WSJ The Economics OfThe Wall Street JournalPlay from here Loop
  12. 12Why Starbucks Failed In AustraliaWhy Starbucks Failed In AustraliaCNBCPlay from here Loop
  13. 13How Chinese Luckin Is Taking On Starbucks In the U.S.How Chinese Luckin Is Taking On Starbucks In the U.S.CNBCPlay from here Loop
  14. 14Why Retail Brands Are Racing To Open In-Store Coffee ShopsWhy Retail Brands Are Racing To Open In-Store Coffee ShopsCNBCPlay from here Loop
  15. 15How Blue Bottle Went From A Coffee Cart To A $700MM ValuationHow Blue Bottle Went From A Coffee Cart To A $700MM ValuationCNBC Make ItPlay from here Loop
  16. 16How I built a billion dollar coffee company called Kopi KenanganHow I built a billion dollar coffee company called Kopi KenanganCNBC InternationalPlay from here Loop
  17. 17SBA Success Story: Pinup CoffeeSBA Success Story: Pinup CoffeeU.S. Small Business AdministrationPlay from here Loop
  18. 18SCORE Success Stories: Mothership Coffee RoastersSCORE Success Stories: Mothership Coffee RoastersSCORE MentorsPlay from here Loop
  19. 19How This Entrepreneur Is Brewing Success One Perfect Cup of Coffee at a TimeHow This Entrepreneur Is Brewing Success One Perfect Cup of Coffee at a TimeEntrepreneurPlay from here Loop
  20. 20Hilltop Coffee & Kitchen: Community cafe's magic is in its mission [Family Style S1 E3]Hilltop Coffee & Kitchen: Community cafe's magic is in its mission [Family Style S1 E3]Toast, Inc.Play from here Loop
  21. 21Jimmy's Coffee – TouchBistro Loyalty Success StoryJimmy's Coffee – TouchBistro Loyalty Success StoryTouchBistroPlay from here Loop
  22. 22How Haven Coffee makes you feel at home – a film by SquareHow Haven Coffee makes you feel at home – a film by SquareSquarePlay from here Loop
  23. 23Square UK | Championing craft, community and coffee with HermanosSquare UK | Championing craft, community and coffee with HermanosSquare UKPlay from here Loop
  24. 24Brewing Opportunity with Fair Shot CafeBrewing Opportunity with Fair Shot CafeSquare UKPlay from here Loop
  25. 25Square UK | Open Door with Cafe Love LifeSquare UK | Open Door with Cafe Love LifeSquare UKPlay from here Loop
  26. 26Coaltown Coffee, AmmanfordCoaltown Coffee, AmmanfordSquare UKPlay from here Loop
  27. 27Curator's Coffee - Analyse and Grow Your Business with SquareCurator's Coffee - Analyse and Grow Your Business with SquareSquare UKPlay from here Loop
  28. 28The Bus Café, Margate  |  Square Point-of-SaleThe Bus Café, Margate | Square Point-of-SaleSquare UKPlay from here Loop
  29. 29Coffee shop tour! A visit to 3fe in Dublin, IrelandCoffee shop tour! A visit to 3fe in Dublin, IrelandPerfect Daily GrindPlay from here Loop
  30. 30How Arabica Coffee Is Harvested from 80,000 Trees — VendorsHow Arabica Coffee Is Harvested from 80,000 Trees — VendorsEaterPlay from here Loop

How does a coffee shop make money?

A café earns from drinks, food, beans and sometimes catering or wholesale. A cup of coffee can carry a healthy margin, but rent, staff, equipment and waste eat into it, so owners price each drink from its real cost and work to bring customers back often.

How do I use RepeatWatch to learn from these lessons?

Set an A–B loop on the part you're studying, such as how to price a latte from its ingredient cost, and replay it while you work through your own numbers. Use 0.75× for note-taking, 1.25–2× for review, and keys 1–9 to bookmark sections of a long talk.

Frequently asked questions

Do I need a licence to open a café?

Almost everywhere you need some form of food business registration or permit and must pass hygiene or health inspections. Selling alcohol or using outdoor seating usually needs extra permission. Rules differ by country and city, so check with your local authority early.

Is this legal, tax or financial advice?

No. The videos are educational only. Costs, prices and rules mentioned are examples from specific places and dates, so confirm current local regulations and talk to an accountant or adviser before you sign a lease or take a loan.