How to sell on Etsy: a free course

Quick answer

Learn to run an Etsy shop from Etsy Success, Etsy's official seller channel: "Etsy 101: How to Set Up Your Etsy Shop", Etsy SEO lessons, live listing critiques and seller stories like A Jar of Pickles. Play all on repeat as a course, loop one SEO tip with an A–B loop, and slow down for notes.

Play all on repeat

Videos in this playlist

  1. 1Etsy 101: How to Set Up Your Etsy ShopEtsy 101: How to Set Up Your Etsy ShopEtsy SuccessPlay from here Loop
  2. 2Create an Etsy Listing: How to List a ProductCreate an Etsy Listing: How to List a ProductEtsy SuccessPlay from here Loop
  3. 3How to Get Found on Etsy: SEO, Tags and TitlesHow to Get Found on Etsy: SEO, Tags and TitlesEtsy SuccessPlay from here Loop
  4. 4Etsy SEO 2022: Beginner’s Guide for Sellers | Etsy UpEtsy SEO 2022: Beginner’s Guide for Sellers | Etsy UpEtsy SuccessPlay from here Loop
  5. 5Finding Your Niche with Katie of PicnicBlanket | Etsy Up 2026Finding Your Niche with Katie of PicnicBlanket | Etsy Up 2026Etsy SuccessPlay from here Loop
  6. 6Product Photography Tips from A Beautiful Mess and CanonProduct Photography Tips from A Beautiful Mess and CanonEtsy SuccessPlay from here Loop
  7. 7How to List Videos on EtsyHow to List Videos on EtsyEtsy SuccessPlay from here Loop
  8. 8Building a Standout Brand on EtsyBuilding a Standout Brand on EtsyEtsy SuccessPlay from here Loop
  9. 9Unique Packaging Ideas to Impress Your Etsy CustomersUnique Packaging Ideas to Impress Your Etsy CustomersEtsy SuccessPlay from here Loop
  10. 10Etsy Payments and Financial Resources for SellersEtsy Payments and Financial Resources for SellersEtsy SuccessPlay from here Loop
  11. 11Etsy Sellers - Learn How to Make Sense of Your 1099-K Tax FormEtsy Sellers - Learn How to Make Sense of Your 1099-K Tax FormEtsy SuccessPlay from here Loop
  12. 12Save on Etsy Fees With Share & SaveSave on Etsy Fees With Share & SaveEtsy SuccessPlay from here Loop
  13. 13Creating a Customer Service Experience That Brings Buyers BackCreating a Customer Service Experience That Brings Buyers BackEtsy SuccessPlay from here Loop
  14. 14How to Optimize Your Etsy Listings for More SalesHow to Optimize Your Etsy Listings for More SalesEtsy SuccessPlay from here Loop
  15. 15What to do when an Etsy listing is underperformingWhat to do when an Etsy listing is underperformingEtsy SuccessPlay from here Loop
  16. 16“EtSEO” Live Listing Critique Panel“EtSEO” Live Listing Critique PanelEtsy SuccessPlay from here Loop
  17. 17Optimizing Your Etsy Shop To Engage Buyers | Etsy Up 2024Optimizing Your Etsy Shop To Engage Buyers | Etsy Up 2024Etsy SuccessPlay from here Loop
  18. 18Etsy Marketplace Insights Explained: How to Turn Search Data Into SalesEtsy Marketplace Insights Explained: How to Turn Search Data Into SalesEtsy SuccessPlay from here Loop
  19. 19How to Become a Star Seller on Etsy (and Actually Keep It)How to Become a Star Seller on Etsy (and Actually Keep It)Etsy SuccessPlay from here Loop
  20. 20Exploring Sales and Promotions for Your Etsy ShopExploring Sales and Promotions for Your Etsy ShopEtsy SuccessPlay from here Loop
  21. 21How Etsy Ads Can Help Etsy Shop Owners Reach More ShoppersHow Etsy Ads Can Help Etsy Shop Owners Reach More ShoppersEtsy SuccessPlay from here Loop
  22. 22How to Create a Winning Social Media Strategy to Build Buzz for Your Etsy ShopHow to Create a Winning Social Media Strategy to Build Buzz for Your Etsy ShopEtsy SuccessPlay from here Loop
  23. 23Expert Tips for Creating Eye-Catching ContentExpert Tips for Creating Eye-Catching ContentEtsy SuccessPlay from here Loop
  24. 24Creating SMART Goals with Kirstie Wang of A Jar of PicklesCreating SMART Goals with Kirstie Wang of A Jar of PicklesEtsy SuccessPlay from here Loop
  25. 25How to Harness the Power of Influencer Marketing with Alexandra GaterHow to Harness the Power of Influencer Marketing with Alexandra GaterEtsy SuccessPlay from here Loop
  26. 26Vintage Shops: Styling, Posting, and Packaging Tips for Success on EtsyVintage Shops: Styling, Posting, and Packaging Tips for Success on EtsyEtsy SuccessPlay from here Loop
  27. 27Beyond the download: How to bring digital items to lifeBeyond the download: How to bring digital items to lifeEtsy SuccessPlay from here Loop
  28. 28How to Build Your Customer Base on EtsyHow to Build Your Customer Base on EtsyEtsy SuccessPlay from here Loop
  29. 29Inside the Shop | A Jar of Pickles | Learn how Kirstie Wang turned her side hustle into a careerInside the Shop | A Jar of Pickles | Learn how Kirstie Wang turned her side hustle into a careerEtsyPlay from here Loop
  30. 30Inside the Shop | Marcela Lopez Art | Learn how Marcela designs and makes wearable art from scratchInside the Shop | Marcela Lopez Art | Learn how Marcela designs and makes wearable art from scratchEtsy SuccessPlay from here Loop
  31. 31Meet Inshiya Khatri, creator of KutchJoVarso | Etsy Seller StoriesMeet Inshiya Khatri, creator of KutchJoVarso | Etsy Seller StoriesEtsy SuccessPlay from here Loop
  32. 32Meet Ruchi Pugalia, creator of Comfy Mommy | Etsy Seller StoriesMeet Ruchi Pugalia, creator of Comfy Mommy | Etsy Seller StoriesEtsy SuccessPlay from here Loop
  33. 33Meet Saqib Posh of Kashmir Galore | Etsy Seller StoriesMeet Saqib Posh of Kashmir Galore | Etsy Seller StoriesEtsy SuccessPlay from here Loop
  34. 34Vegan Cactus Leather Handbag by MarigabyDesigns | 2023 Etsy Design Award Grand Prize WinnerVegan Cactus Leather Handbag by MarigabyDesigns | 2023 Etsy Design Award Grand Prize WinnerEtsyPlay from here Loop
  35. 35Meet the Maker | Chiomma HallMeet the Maker | Chiomma HallEtsyPlay from here Loop
  36. 36How 3 Etsy sellers find inspiration to create | Etsy Open Studio | Black History Month SpotlightHow 3 Etsy sellers find inspiration to create | Etsy Open Studio | Black History Month SpotlightEtsyPlay from here Loop

How does an Etsy shop make money?

Etsy is a marketplace for handmade, vintage, craft supply and digital items. You set your prices, and Etsy charges listing, transaction and payment processing fees, plus optional advertising. Profit is what remains after materials, your time, packaging, shipping and fees, so many sellers price carefully from the start.

What should I learn first as a new Etsy seller?

Start with shop setup and how to create a listing, then Etsy SEO: titles, tags and attributes that help buyers find you. Good photos, clear shipping and friendly customer service come next. Business registration and taxes differ by country, so check local rules before you start selling.

Frequently asked questions

How does RepeatWatch help when I learn Etsy SEO?

Set an A–B loop on one part of a listing critique, such as how a title is rewritten, and replay it while you edit your own listing. Save the chapters of long Etsy Up sessions with keys 1–9, and watch at 1.25–2× when reviewing.

Are these videos legal, tax or financial advice?

No. They are general lessons, mostly from Etsy explaining its own tools. Etsy's fees and policies change, so confirm current details in your Shop Manager, and ask a qualified local adviser about tax forms, product safety rules or registering a business.