How to start a fitness business
Quick answer
This playlist explains how low-cost gyms work, then covers opening a boutique studio with Spring Three, finding and keeping clients with NASM, and pricing without losing members. Press Play all on repeat to work through it as a course, or A–B loop one client-finding tactic and play it at 1.25× when you review.
Videos in this playlist
- 1
Why Cheap Gyms Are Actually GeniusBrimm.Play from here Loop - 2
Planet Fitness CEO: A Streamlined Business Model | Mad Money | CNBCCNBC TelevisionPlay from here Loop - 3
How Planet Fitness Built a Billion-Dollar Brand (and Why I’d NEVER Own One)Connor Groce - Franchise ConsultantPlay from here Loop - 4
Top 10 Reasons to Become a Personal TrainerNational Academy of Sports Medicine (NASM)Play from here Loop - 5
Step-by-Step Guide to Opening a Boutique Fitness StudioSpring Three - Fitness Business ConsultingPlay from here Loop - 6
HOW TO OPEN A YOGA STUDIO | yoga studio business, marketing and design ideasAlexia K YogaPlay from here Loop - 7
My 5 Tips for STARTING A SUCCESSFUL PILATES BUSINESS | Side Hustle | Full Time | Studio OwnerAmanda TennantPlay from here Loop - 8
The Business Skills Every Pilates Studio Owner NeedsBeyond the ReformerPlay from here Loop - 9
Raise Your Fitness Studio Prices Without Losing ClientsSpring Three - Fitness Business ConsultingPlay from here Loop - 10
First Session Framework || How To Meet With A Potential Client || NASM-CPT TipsThe Axiom Personal Trainer AcademyPlay from here Loop - 11
How To Build Training Programs For New Clients || What To Do With NASM AssessmentsThe Axiom Personal Trainer AcademyPlay from here Loop - 12
3 Ways To Get Personal Training Clients In A Big Box Gym || NASM-CPT TipsThe Axiom Personal Trainer AcademyPlay from here Loop - 13
New Trainer? Here's Exactly How to Get Your First 10 ClientsSorta Healthy Trainer EducationPlay from here Loop - 14
How To Get Personal Training Clients | Running Your Own BusinessSorta Healthy Trainer EducationPlay from here Loop - 15
5 Proven Ways for Personal Trainers to Get New ClientsABC TrainerizePlay from here Loop - 16
Don’t Just Wait for Clients: Real Tactics to Build Your Personal Training BusinessNational Academy of Sports Medicine (NASM)Play from here Loop - 17
Virtual Personal Training: Who It’s For & Who It’s NotNational Academy of Sports Medicine (NASM)Play from here Loop - 18
Top 10 Ways to Keep Fitness Clients from LeavingNational Academy of Sports Medicine (NASM)Play from here Loop - 19
Top Challenges of Running a Fitness Business in 2024National Academy of Sports Medicine (NASM)Play from here Loop - 20
How much do personal training clients really spend in time and moneyNational Academy of Sports Medicine (NASM)Play from here Loop - 21
How personal trainers can create their own career opportunitiesNational Academy of Sports Medicine (NASM)Play from here Loop - 22
Balancing Fitness Business, Personal Training, and FamilyNational Academy of Sports Medicine (NASM)Play from here Loop - 23
How to Get Clients For Your Personal Training Business with Scott HuntFitness Education OnlinePlay from here Loop - 24
A Day in the Life of a Yoga & Pilates Studio Owner | Behind the Scenes of Running a Small BusinessIndigo Soul YogaPlay from here Loop
How does a fitness business make money?
Gyms earn mostly from monthly memberships, so keeping members matters as much as signing them up. Studios sell class packs and memberships, and personal trainers charge per session or package, in person or online. Rent, equipment and staff are the main costs.
Should I start as a personal trainer or open a gym?
Many owners start by training clients in an existing gym or online, which needs little money, then open a studio once they have steady clients. Opening a gym means a lease, equipment and insurance, so learn the business model first.
Frequently asked questions
Do personal trainers need insurance?
Self-employed trainers usually carry professional liability insurance, and many gyms require it along with a recognised certification. NASM covers this in one video here. Requirements differ by country, so check local rules and gym policies.
How do I use RepeatWatch for these lessons?
Play all on repeat to work through the list in order. Use an A–B loop on one tactic, such as the first client meeting, and save key chapters to number keys 1–9 so you can return to them.
Is this legal, tax or financial advice?
No. These videos are educational. Rules, licences, insurance and taxes differ by country, state and city, so check your local regulations and talk to a qualified accountant, lawyer or business adviser before you make decisions.