How to start a fitness business

Quick answer

This playlist explains how low-cost gyms work, then covers opening a boutique studio with Spring Three, finding and keeping clients with NASM, and pricing without losing members. Press Play all on repeat to work through it as a course, or A–B loop one client-finding tactic and play it at 1.25× when you review.

Play all on repeat

Videos in this playlist

  1. 1Why Cheap Gyms Are Actually GeniusWhy Cheap Gyms Are Actually GeniusBrimm.Play from here Loop
  2. 2Planet Fitness CEO: A Streamlined Business Model | Mad Money | CNBCPlanet Fitness CEO: A Streamlined Business Model | Mad Money | CNBCCNBC TelevisionPlay from here Loop
  3. 3How Planet Fitness Built a Billion-Dollar Brand (and Why I’d NEVER Own One)How Planet Fitness Built a Billion-Dollar Brand (and Why I’d NEVER Own One)Connor Groce - Franchise ConsultantPlay from here Loop
  4. 4Top 10 Reasons to Become a Personal TrainerTop 10 Reasons to Become a Personal TrainerNational Academy of Sports Medicine (NASM)Play from here Loop
  5. 5Step-by-Step Guide to Opening a Boutique Fitness StudioStep-by-Step Guide to Opening a Boutique Fitness StudioSpring Three - Fitness Business ConsultingPlay from here Loop
  6. 6HOW TO OPEN A YOGA STUDIO | yoga studio business, marketing and design ideasHOW TO OPEN A YOGA STUDIO | yoga studio business, marketing and design ideasAlexia K YogaPlay from here Loop
  7. 7My 5 Tips for STARTING A SUCCESSFUL PILATES BUSINESS | Side Hustle | Full Time | Studio OwnerMy 5 Tips for STARTING A SUCCESSFUL PILATES BUSINESS | Side Hustle | Full Time | Studio OwnerAmanda TennantPlay from here Loop
  8. 8The Business Skills Every Pilates Studio Owner NeedsThe Business Skills Every Pilates Studio Owner NeedsBeyond the ReformerPlay from here Loop
  9. 9Raise Your Fitness Studio Prices Without Losing ClientsRaise Your Fitness Studio Prices Without Losing ClientsSpring Three - Fitness Business ConsultingPlay from here Loop
  10. 10First Session Framework || How To Meet With A Potential Client || NASM-CPT TipsFirst Session Framework || How To Meet With A Potential Client || NASM-CPT TipsThe Axiom Personal Trainer AcademyPlay from here Loop
  11. 11How To Build Training Programs For New Clients || What To Do With NASM AssessmentsHow To Build Training Programs For New Clients || What To Do With NASM AssessmentsThe Axiom Personal Trainer AcademyPlay from here Loop
  12. 123 Ways To Get Personal Training Clients In A Big Box Gym || NASM-CPT Tips3 Ways To Get Personal Training Clients In A Big Box Gym || NASM-CPT TipsThe Axiom Personal Trainer AcademyPlay from here Loop
  13. 13New Trainer? Here's Exactly How to Get Your First 10 ClientsNew Trainer? Here's Exactly How to Get Your First 10 ClientsSorta Healthy Trainer EducationPlay from here Loop
  14. 14How To Get Personal Training Clients | Running Your Own BusinessHow To Get Personal Training Clients | Running Your Own BusinessSorta Healthy Trainer EducationPlay from here Loop
  15. 155 Proven Ways for Personal Trainers to Get New Clients5 Proven Ways for Personal Trainers to Get New ClientsABC TrainerizePlay from here Loop
  16. 16Don’t Just Wait for Clients: Real Tactics to Build Your Personal Training BusinessDon’t Just Wait for Clients: Real Tactics to Build Your Personal Training BusinessNational Academy of Sports Medicine (NASM)Play from here Loop
  17. 17Virtual Personal Training: Who It’s For & Who It’s NotVirtual Personal Training: Who It’s For & Who It’s NotNational Academy of Sports Medicine (NASM)Play from here Loop
  18. 18Top 10 Ways to Keep Fitness Clients from LeavingTop 10 Ways to Keep Fitness Clients from LeavingNational Academy of Sports Medicine (NASM)Play from here Loop
  19. 19Top Challenges of Running a Fitness Business in 2024Top Challenges of Running a Fitness Business in 2024National Academy of Sports Medicine (NASM)Play from here Loop
  20. 20How much do personal training clients really spend in time and moneyHow much do personal training clients really spend in time and moneyNational Academy of Sports Medicine (NASM)Play from here Loop
  21. 21How personal trainers can create their own career opportunitiesHow personal trainers can create their own career opportunitiesNational Academy of Sports Medicine (NASM)Play from here Loop
  22. 22Balancing Fitness Business, Personal Training, and FamilyBalancing Fitness Business, Personal Training, and FamilyNational Academy of Sports Medicine (NASM)Play from here Loop
  23. 23How to Get Clients For Your Personal Training Business with Scott HuntHow to Get Clients For Your Personal Training Business with Scott HuntFitness Education OnlinePlay from here Loop
  24. 24A Day in the Life of a Yoga & Pilates Studio Owner | Behind the Scenes of Running a Small BusinessA Day in the Life of a Yoga & Pilates Studio Owner | Behind the Scenes of Running a Small BusinessIndigo Soul YogaPlay from here Loop

How does a fitness business make money?

Gyms earn mostly from monthly memberships, so keeping members matters as much as signing them up. Studios sell class packs and memberships, and personal trainers charge per session or package, in person or online. Rent, equipment and staff are the main costs.

Should I start as a personal trainer or open a gym?

Many owners start by training clients in an existing gym or online, which needs little money, then open a studio once they have steady clients. Opening a gym means a lease, equipment and insurance, so learn the business model first.

Frequently asked questions

Do personal trainers need insurance?

Self-employed trainers usually carry professional liability insurance, and many gyms require it along with a recognised certification. NASM covers this in one video here. Requirements differ by country, so check local rules and gym policies.

How do I use RepeatWatch for these lessons?

Play all on repeat to work through the list in order. Use an A–B loop on one tactic, such as the first client meeting, and save key chapters to number keys 1–9 so you can return to them.

Is this legal, tax or financial advice?

No. These videos are educational. Rules, licences, insurance and taxes differ by country, state and city, so check your local regulations and talk to a qualified accountant, lawyer or business adviser before you make decisions.